Fri, Apr 15th 2016
customer insights for innovation form in the brain.

Qualitative, quantitative, big data... With so many customer data sources to draw on for your innovation programme, things can start to feel overwhelming.

You want to review the data and make use of it, but your don’t want to get ‘analysis paralysis’ or slow your innovation process down unnecesarily. Above all you crave ‘insight’ – not data.

With this in mind we’ve put together 5 tips to speed you on your way.

Tue, Aug 5th 2014

When business performance is deteriorating, what can you do?

Often we can feel under pressure to 'try harder’. In effect, to do more of what we're already doing :  Analyse the problem with conventional analytics, perhaps increase advertising spend on a product, make more sales calls, improve service levels in the call centre, and perhaps hold some meetings to rationally diagnose the problems?

And if we still see no improvement, then often there can be the pull to do even more of the same.

But you’ve probably heard that the definition of insanity is doing the same things over and over and expecting to get a different result?

Fri, May 16th 2014

Under pressure to innovate faster and smarter and deliver more innovations of higher quality?

Maybe it’s time to develop the innovation capability of your teams to an even higher level.

...But how can you ensure you get the optimum return on your investment in people development?

Thu, May 15th 2014

In 1961 John F Kennedy, set forth his vision for the United States to put a man on the moon within the decade.

At the time, none of the powerful rocket engine and computing technologies required to fulfil his ambition existed. Nevertheless, nine years later his vision had become reality.

By the very fact of sharing and committing to his bold vision, JFK was mobilising huge resources towards his innovation project. These resources include the creativity and enthusiasm of all the team members at NASA and all the other science, technology and engineering bodies who could play a part in delivering JFK’s vision.

Fri, Dec 6th 2013

“We come up with some good stuff in our innovation meetings, but then we don’t find it easy to progress the follow up actions”.

“We struggle to review and select our ideas because they seem to be at radically different stages of development."

“When we re-group after initial idea generation, each of us has a radically different idea of what the concept actually is.”

Just some of the comments that we hear from teams who are working hard on innovation projects, but not achieving everything they want to achieve.

Tue, Dec 3rd 2013

Sometime ago I got a call from a guy, I’ll call him Will, who was struggling with an innovation project. Will worked for a large pharmaceutical company. His major focus was on marketing, he was a relative newcomer to innovation.

I met up with Will and he explained that the project had got off to a good start but now they were having trouble getting the project through the next stage. There was a ‘gate meeting’ already scheduled, but there was just far too much to be done by then...

Thu, Sep 5th 2013

At Anatellô we use the word ‘mindstate’ to describe the wide range of personality traits, processes and emotional states that influence our performance. If you cannot access the resourceful ‘mindstates’ of innovation then you are unlikely to realize the full creative and revenue potential, of your ideas and insights.

Sun, May 12th 2013

Innovation processes are important to delivering successful innovation. A good process will ensure that teams use their time and other resources efficiently and effectively.  At the same time, a good process will enable teams to channel their creative thinking into the project and also retain that creative thinking all the way through to the introduction or launch. However, processes can always be improved…

Thu, May 9th 2013


Picture a baby reaching out to the colourful mobile bobbing above its crib. Or a six-month old crawling around the living room, picking up toys, the waste paper basket or the family cat; feeling them, shaking them, sucking them.

Or recall the pre-schooler who tests her parents’ patience by asking “why?” more than a hundred times a day.

Curiosity is a drive to explore your environment. In children, it’s a powerful urge, but research has shown that that urge to explore diminishes over time.

Curiosity is an important mindstate for innovation. So the less curiosity we have, the harder it will be to innovate.

Fri, Feb 15th 2013

Don’t waste innovation on products! – That is what a recent article in Forbes magazine exhorts us to do.

The research that supports the article focused on the technology sector – but may be relevant to other sectors.

Fri, Feb 15th 2013

At Anatellô, we sometimes think of being ready to innovate as being ‘innovation fit’. It's a metaphor that seems to work well. 

As is often the case with metaphor, it can reveal much about the attitudes, beliefs and values underlying a topic.