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Get innovation and growth news stories, tips and ideas regularly - to help unleash your 'inner innovator!'

Profit From Innovation

HBR Inspiring and Executing Innovation : Book Review.

11th Sep 2011

“Fresh ideas can mean big profits - but only if they make it to market and sell.” So runs the cover blurb of the Harvard Business Review (HBR) book Inspiring and Executing Innovation. Ah! The tantalizing pleasure and torturous pain of innovation neatly summed up! But wait! There’s more - a promise of the best practices to enable us to create and deliver new products and services. So how well does the book itself deliver?

5 Innovation Tips for Making Magic for Customers.

15th Jul 2011

High street retailers in many towns are struggling. News stories, by turns blame internet shopping and the economic recession. By contrast, some retailers are not just surviving – they’re thriving. They’re secret? They’re innovating to create magic for their customers.

Successful Disruptive Innovation :The Importance Of Marketing

8th Feb 2010

Are you ready for ‘liquid glass.’

The people at Nanopool hope you are.

After a long period of product innovation, most innovators are delighted and relieved to be able to get their product ‘out there.’

But as we know, product development alone is not enough.

How do you market your innovation successfully, so that you get maximum return on investment and ensure that your product launch will enhance your company’s reputation?