Fri, Apr 15th 2016
customer insights for innovation form in the brain.

Qualitative, quantitative, big data... With so many customer data sources to draw on for your innovation programme, things can start to feel overwhelming.

You want to review the data and make use of it, but your don’t want to get ‘analysis paralysis’ or slow your innovation process down unnecesarily. Above all you crave ‘insight’ – not data.

With this in mind we’ve put together 5 tips to speed you on your way.

Mon, Jun 30th 2008

What is best practice in innovation?

Clients sometimes ask whether it is right that their R&D department/proposition development team are working on new ideas in the lab or on the spreadsheet, with a view to them later being applied to a customer problem and offered for sale. Or should we, they say, start instead with what our customers are telling us?

Mon, Jun 30th 2008

At Anatellô we have many tools and techniques to help our clients innovate. We feel they are a vital part of the process of innovation.

Mon, Mar 31st 2008


A facilitator is someone who works with a group of people to help them understand their common objectives, and then assists them in achieving them.

For those who like analogies - the role is like that of a midwife who assists in the delivery of creation, but is not the producer of the end result.

Mon, Mar 31st 2008

The arrival of the high-tech supermarket trolley provides some insight into the process of idea development and the importance of optimising a proposition before launch.

Thu, Mar 13th 2008

The challenge of how to innovate in services is critical and relevant to all of us.

In the UK, 85% (1) of businesses are now service businesses. In developed countries, service businesses account for 66% (2) of employment and GDP. Many manufacturing businesses now have a service element.

However, much less is known about how to innovate successfully in service businesses than in manufacturing ones.

Sat, Mar 1st 2008

You may be familiar with the rather sedate behaviour of your average research group - politely sharing the talk-time and thinking carefully before speaking - and that can be a problem.

Analytical thinking comes naturally to many people now. It's the result of higher levels of education, more reading and people hearing analyses and critiques in the media.

But as we know, when shopping, and making buying decisions we often operate at a more emotional level. The rational stuff only goes part of the way. To get really useful outputs, we need to release the emotions around a product or category.

Tue, Jan 1st 2008

Sometimes, when we as innovation specialists are trying to design effective market research processes, I am struck by an irony.

What we are doing is in effect, recreating the purchasing/usage experience, through accompanied shops, home placements etc. However, when respondents take part, they are of course 'cold' - it's not a real user experience.

Tue, Jan 1st 2008

What can we do to overcome our limits in the area of innovation and innovative thinking?

One useful tool is to use the language of 'I wish.'

Why use 'I wish' when you are innovating? Quite simply, it encourages positive thinking about new futures. It helps us break through that barrier of only working with what we know is possible (known solutions).

Sun, Sep 30th 2007

For innovation to happen, people have to actually set about doing things in new ways - and this involves a certain amount of risk taking. It's what successful entrepreneurs are lauded and rewarded for. However in a corporate environment - can it be that the whole risk industry which has pervaded many aspects of life today, is affecting our ability to innovate?

Sun, Sep 30th 2007

Just imagine if we could dig through the trash can ( real or electronic) at EMI and some of the other record companies, and fish out the marketing plans from the last 10 years? Among the SWOT analyses and the PEST analyses - did the marketing manager say anything about how digital downloading - legal and illegal was a threat to these company's CD sales?