Customer Insight

15th Apr 2016

Qualitative, quantitative, big data... With so many customer data sources to draw on for your innovation programme, things can start to feel overwhelming.

You want to review the data and make use of it, but your don’t want to get ‘analysis paralysis’ or slow your innovation process down unnecesarily. Above all you crave ‘insight’ – not data.

With this in mind we’ve put together 5 tips to speed you on your way.

4th Nov 2014

If you consider the role of customer insight in innovation as solely that of a ‘front-end’ activity in preparation for the more visible and tangible invention phase, think again.

Re-appraising insight might be the key to driving even bigger and better innovation success for you and your team.

5th Aug 2014

When business performance is deteriorating, what can you do?

Often we can feel under pressure to 'try harder’. In effect, to do more of what we're already doing :  Analyse the problem with conventional analytics, perhaps increase advertising spend on a product, make more sales calls, improve service levels in the call centre, and perhaps hold some meetings to rationally diagnose the problems?

And if we still see no improvement, then often there can be the pull to do even more of the same.

But you’ve probably heard that the definition of insanity is doing the same things over and over and expecting to get a different result?

16th Apr 2012

Why is it that some good innovations don’t take off at launch but then take off later?  And how can you ensure you are doing all that's required to launch the right product at the right time?

30th Jun 2008

What is best practice in innovation?

Clients sometimes ask whether it is right that their R&D department/proposition development team are working on new ideas in the lab or on the spreadsheet, with a view to them later being applied to a customer problem and offered for sale. Or should we, they say, start instead with what our customers are telling us?