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from Anatellô

Get innovation and growth news stories, tips and ideas regularly - to help unleash your 'inner innovator!'

Customer Insight

Social Trends : How They Can Make or Break Your Innovation.

16th Apr 2012

Why is it that some good innovations don’t take off at launch but then take off later? And how can you ensure you are doing all that's required to launch the right product at the right time?

Allow Customer Insight To Guide You

30th Jun 2008

What is best practice in innovation?

Clients sometimes ask whether it is right that their R&D department/proposition development team are working on new ideas in the lab or on the spreadsheet, with a view to them later being applied to a customer problem and offered for sale. Or should we, they say, start instead with what our customers are telling us?