Fri, Apr 15th 2016
customer insights for innovation form in the brain.

Qualitative, quantitative, big data... With so many customer data sources to draw on for your innovation programme, things can start to feel overwhelming.

You want to review the data and make use of it, but your don’t want to get ‘analysis paralysis’ or slow your innovation process down unnecesarily. Above all you crave ‘insight’ – not data.

With this in mind we’ve put together 5 tips to speed you on your way.

Mon, Apr 16th 2012

Heston Blumenthal, the consummate food innovator has now decided to innovate his dining offer beyond the food.  He wants to extend the pleasure for the diners who make a reservation at his restaurant so that the overall experience lasts longer and is more satisfying...

Mon, Apr 16th 2012

Winning at Innovation. Now that’s appealing!  So how well do Kotler and Trias de Bes help us do this?

Fri, Feb 3rd 2012

As Kodak files for Chapter 11 Protection so that it can avoid bankruptcy while it restructures, the accusations fly.

“Too slow to change!”

Of course they were.  Kodak is a company, companies are made up of people… and most people don’t like change – especially far-reaching change.

Fri, Feb 3rd 2012

It can be argued that consumer needs do not change so much as the context within which those needs arise. What’s more, it is the context that provides the rich stimulus for innovation. Fail to understand the context and context changes, and you’ll fail to innovate.

Mon, Nov 21st 2011

Ever wondered how to get off the innovation treadmill of ever shortening product lifecycles and rapid commoditization of markets that is exhausting the management teams of many companies in developed economies?

Henry Chesbrough has, and he believes the solution is Open Service Innovation as documented in his book of the same title. Can it really help us?

Thu, Sep 15th 2011

Three super rich entrepreneurs have ambitions and plans to take tourists into space. What can we learn about innovation from them?

Wed, Sep 14th 2011

Are you looking to gather information for innovation? If so, it’s easy to get caught up in the issues of designing the right market study – defining its scope and the methodology. But what about the findings? How are you going to process them and handle the outputs – you’ll need to plan for that too...

Sun, Sep 11th 2011

“Fresh ideas can mean big profits - but only if they make it to market and sell.” So runs the cover blurb of the Harvard Business Review (HBR) book Inspiring and Executing Innovation. Ah! The tantalizing pleasure and torturous pain of innovation neatly summed up! But wait! There’s more  - a  promise of the best practices to enable us to create and deliver new products and services. So how well does the book itself deliver?

Fri, Jul 15th 2011

High street retailers in many towns are struggling. News stories, by turns blame internet shopping and the economic recession. By contrast, some retailers are not just surviving – they’re thriving. They’re secret? They’re innovating to create magic for their customers.

Fri, Jul 15th 2011

Simply talking about creativity is never enough to get across its pivotal role in innovation!  What’s needed are examples. How did someone generate that great new idea? What was the analogy or metaphor that led to a new insight? How did someone end up combining data in new ways to make a great new connection?