February 2012

3rd Feb 2012

As Kodak files for Chapter 11 Protection so that it can avoid bankruptcy while it restructures, the accusations fly.

“Too slow to change!”

Of course they were.  Kodak is a company, companies are made up of people… and most people don’t like change – especially far-reaching change.

3rd Feb 2012

It can be argued that consumer needs do not change so much as the context within which those needs arise. What’s more, it is the context that provides the rich stimulus for innovation. Fail to understand the context and context changes, and you’ll fail to innovate.