September 2007

30th Sep 2007

Just imagine if we could dig through the trash can ( real or electronic) at EMI and some of the other record companies, and fish out the marketing plans from the last 10 years? Among the SWOT analyses and the PEST analyses - did the marketing manager say anything about how digital downloading - legal and illegal was a threat to these company's CD sales?

30th Sep 2007

For innovation to happen, people have to actually set about doing things in new ways - and this involves a certain amount of risk taking. It's what successful entrepreneurs are lauded and rewarded for. However in a corporate environment - can it be that the whole risk industry which has pervaded many aspects of life today, is affecting our ability to innovate?