Businesses in the music and media sectors continue to grapple with the opportunities and threats relating to online distribution. The financial pain is now so great for some that they are being driven to take radical action. Is it the right action? Or are they setting themselves up for further heartache?
Managers tasked with innovation often know their current products very well.Such knowledge can help the innovation process – the innovator knows the features of the product and what benefits they offer to users.
One the other hand, knowing the current product very well can at times hinder innovation.
