Peôple

Trudy Lloyd is the founder and Managing Director of Anatellô.

Trudy has extensive experience in innovation and growth, having consulted in the field for ten years. She was a partner at the Synectics Innovation Consultancy for five years.

Prior to that she held senior roles in Ranks Hovis Mcdougall and Allied Domecq - where she was Brands Director.

Client companies Trudy has helped include LloydsTSB, Coca Cola, Astrazeneca, Nestle, Sainsburys, Marks and Spencers, Philips, KCI, National Starch, Firmenich, BT, Barclays, Aviva and GE Healthcare.

Trudy is an honours graduate in Chinese and holds an MBA from Cranfield University School of Management. Her studies included an original research project into “Enabling Creativity and Innovation in Organisations.”

Trudy is a Triz practitioner, NLP practitioner, qualified business coach and Chartered Marketer. Recent speaking engagements include World Food Technology and Innovation Forum, Scottish Food and Drink, Women in Finance and Banking, University of Ulster Office of Innovation and Enterprise. UK Technology and Innovation Forum. She has also been a guest lecturer on innovation to MBA students at Cranfield University.

In her spare time Trudy enjoys salsa, yoga and listening to  Motown, soul and disco!

The Anatellô Team.

Because it’s critical that the people who handle your innovation project have the right blend of skills, we are highly attentive to project team selection.

The consultants, facilitators, designers, market researchers and technical experts will be provided from among the Anatellô team or from our broader network of business partners.

The Anatellô team members have diverse backgrounds, including psychology, planning, marketing and human resources management to compliment their innovation expertise.