Why is it that some good innovations don’t take off at launch but then take off later? And how can you ensure you are doing all that's required to launch the right product at the right time?
Heston Blumenthal, the consummate food innovator has now decided to innovate his dining offer beyond the food. He wants to extend the pleasure for the diners who make a reservation at his restaurant so that the overall experience lasts longer and is more satisfying...
