July 2010

5th Jul 2010

When a company is performing well, one of the key challenges for its leader is to get everyone sufficiently motivated to look to the future and to innovate.

Despite the best intentions and encouragement, everyone’s focus often remains on current operations. Any efforts to innovate may be limited to process improvement and to taking cost out without adversely affecting the value proposition.

However, scenario planning is a tool that can play a key role in getting teams motivated for innovation.

5th Jul 2010

Product design and service design are often seen as separate disciplines with different ‘rules’ and distinct processes. Now, a new piece of research has been undertaken at the Massachusetts Institute of Technology (MIT) into the potential impact of the sense of touch. The findings of this study are relevant to both product designers and service designers.

5th Jul 2010

Made in Brunel is the brand by which the school of Design and Engineering at Brunel University in the UK showcases its graduate talent. In June 2010 Made In Brunel presented an exciting exhibition at the Business Design centre London. There is also a high quality, stimulating and inspiring companion hardcopy book called 250 Innovative Ideas.